Now this is an interesting approach to marketing.
Care for an empty, already-opened beverage?
These crunched-up cans have been sitting in this Propel Water-brand machine in the “courtyard” of our apartment complex for quite some time. I haven’t seen anyone make a purchase…
Tags: advertising, apartment living, Davenport, fail, Iowa, pic, pop, soda
I grew up on a farm in west central Illinois, where there was one stoplight in the entire county. As a newspaper reporter and award-winning columnist ("Six Degrees from Galesburg"), public-radio commentator and blogger, I've uncovered the truth behind local legends (remind me to tell you the one involving Ringo Starr's tonsils), visited ghost towns and forgotten haunts, and interviewed marginally famous celebrities who happened to be stopping through town ("Corky" from "Life Goes On," anyone?). Now, after 12 years in journalism and PR, I've moved to Davenport, Iowa, to start life with my husband and to embark on a new gig as an English instructor. I'm also working on a batch of essays about life in small-town, murderous-to-latter-day-prophet America, (see "Joseph Smith" tag below). I love to hear from people who land here. Please leave comments at the bottom of posts, or drop me a line at alison dot sixdegrees at gmail.com.
Well, why waste good, full cans that could actually be sold for profit?